Katie Parker — Marketing & Brand Leader

Katie Parker — Marketing & Brand Leader

Driving growth through strategy, creativity, and execution. Auckland, NZ.

Driving growth through strategy, creativity, and execution. Auckland, NZ.

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About

Katie is a friendly, collaborative marketing and brand leader with 10+ years’ driving B2B and B2C growth. She’s led teams across Trade Me Jobs, Life Health Foods, Little Bird Organics, Public Trust, and 2degrees—blending strategic vision with hands-on execution backed by data.

Her track record spans tech, FMCG, telco, and health. Katie partners with clients to deliver real impact, from GTM launches to continuous digital optimisation. She believes in purposeful growth, practical solutions, and positive client experiences.

Growth Strategy

Growth Strategy

Paid Media

Paid Media

Brand & Content

Brand & Content

Automation & CRM

Automation & CRM

What I Do

Growth & GTM strategy, Paid Media (SEM, social, display, video), Brand & Content development, SEO & CRO, Automation & CRM (Braze, Klaviyo, Mailchimp), Leadership & Agency Management.

Trade Me Jobs – B2B & B2C Marketing Manager

2023–2025

Life Health Foods – Global Brand Manager

2022–2023

Little Bird Organics – Marketing Manager

2021–2022

Public Trust – Brand Manager

2020–2021

2degrees – Campaign Manager

2019–2020

Tools

Braze, Klaviyo, Mailchimp, Google Ads & Analytics, Figma, Lucid, Shopify, Adthena, SEMrush, Power BI.

Education

AUT — Bachelor of Design (Fashion), Massey — Bachelor of Fine Arts (1st Class Hons), Marketing Association — Diploma of Digital Marketing.

Contact

Reach Katie at katieparker@live.com, +64 21 257 0010, or linkedin.com/in/katieaparker.

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